Job title: Faculty Marketing Officer

Company: University of Stirling

Job description: The Post

An excellent opportunity has arisen within the Communications, Marketing and Recruitment (CMR) Directorate for a Marketing Officer.

The Marketing Officer will be responsible for the development and implementation of University marketing initiatives supporting marketing and recruitment targets which are fully aligned with the University’s marketing strategy.

The post holder will support faculty marketing, delivering a range of marketing activities including delivering integrated media and marketing campaigns and conversion activities to support the delivery of student recruitment targets. Confident in expressing their views, they will be able to offer professional advice and guidance to senior academic and professional support staff, as well as external stakeholders.

The successful candidate will be an ambitious marketing professional, with experience in running paid digital media campaigns, preparing creative content and copy for web, e-mail and digital promotional activity, developing visual assets including photography and videography as well as running integrated marketing campaigns. They will be data-driven, with the analytical ability to inform strategy.

The post holder will be highly motivated, working on their own initiative as required, and managing their daily workload.

A critical eye for detail and high level verbal and written communications skills are core to the job. Discretion, persuasiveness, and the ability to be assertive when required is important.

The post holder will report to the Acting Faculty Marketing Manager within the CMR Directorate and work effectively and efficiently between the directorate and the faculty to ensure the delivery of a fully integrated marketing service that meets institutional marketing objectives.

This role will be based at the University of Stirling Campus but agile working is permitted and the post holder will need to be able to commute to the university when required.

Description of Duties

• Create, deliver and implement integrated marketing plans to support the breadth of marketing activity including: undergraduate and postgraduate recruitment, academic research and events-related activity
• Manage student enquiry, application and conversion activity and campaigns to ensure recruitment targets and strategic objectives are met – including e-mail campaigns and webinars
• Ensure marketing activities comply with brand and campaign guidelines, and are consistently applied across all media platforms
• Provide support and guidance to faculties and professional services on the full marketing mix including: advertising, photography, film, print, content, market research, exhibitions, publications and digital marketing

Essential Criteria

• Substantial professional experience of marketing
• Relevant degree or equivalent relevant experience
• Excellent communication and project management skills
• Excellent skills in copywriting, editing and proof-reading

For further information, including a full description of duties, essential criteria and details on how to apply, please see

Expected salary:

Location: Stirling

Job date: Thu, 30 Jun 2022 06:50:34 GMT

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